Rock opera, which is often associated with its genre of opera, has become a cultural phenomenon.
It has been performed in a wide variety of venues around the world and is now being used to promote the film and television series Doctor Who.
Advertising agency Adblock Opera is taking a look at the phenomenon to see if it is being used effectively.
“We were watching the Rock Opera world premiere and we were looking at the way that it was being promoted online,” said Adblock’s marketing director, Matt Purdy.
“What struck us was that we saw that, for the most part, the audiences were quite happy to watch this thing.”
Purdy said AdBlock Opera was aware of the popularity of operas in the UK, but also understood that audiences were also using it to engage with advertising and social media platforms.
“It seems that rock opera has a strong connection with people’s lives,” he said.
“The people who use rock opera to promote their products are also engaging with people who are engaging with their products.”
People are engaging online with these ads, they are looking at Facebook, they’re looking at Instagram.
They’re engaging with YouTube videos.
And they’re seeing these ads that are actually running.
“Patton said AdBloc was working with several local and international advertising agencies to help them to build a database of rock opera ads.”
Our aim is to identify the most successful and most engaging ads,” he added.”
As we start to work with local agencies, we can start to understand the audiences that they’re targeting.
AdBlock Opera will then begin to test its ad formats and social features.”
And then we can build those campaigns and develop them for specific audiences, to be more tailored to those audiences.”
AdBlock Opera will then begin to test its ad formats and social features.
It will then be up to AdBlock Opera to assess the performance of the ads to see whether it is effective in generating sales.
“You can tell that we’re seeing the potential in advertising that is designed to be as engaging as possible,” he explained.
“So we want to make sure that we build that as much as we can.”
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